“New Century” was the house brand the Marcus Clark Dept store used
for the machines they sold, regardless of make or model, but in the
mid 1920s they imported the Free Sewing Machine Company's "Model E"
from the USA to sell as their house brand.
Even though the Model E was a dead end revolution in sewing machine design, it was also without question the quietest and most reliable of any vibrating shuttle (long bobbin) sewing machine; superior to any Singer made, so if you have one, you should give it the appreciation it deserves.
The copy I scanned
to create this reproduction was in terrible condition and missing its
original cover, but as I also obtained the Marcus Clark store catalogue
for the machine I used images and text to help with my reconstruction.
I have also not included the pages of part numbers as these are all obsolete
and only of interest to the nerdiest of sewing machine nerds.
Please note that I am not selling the original (which has
been archived) but a reproduction which has been carefully scanned, digitally
repaired and reconstructed.
An excerpt from the store brochure
The Mechanism of the "New Century" Sewing Machine being so
much more modern in its construction than any of its competitors renders
it absolutely the fastest, lightest running, most easily worked, and the
most all-round satisfactory Sewing Machine manufactured.
1. The Mechanism is absolutely the BEST.
2. There is no hook in the construction of a Vibrating Shuttle.
3. The "New Century" Rotary Vibrator has a Rotary upper main shaft in the arm, a Rotary lower shaft under the bed, and connecting these two Rotary shafts a main connection that rotates at both ends.
4. The "New Century" Machine has the shortest needle bar made. This enables you to do very heavy work, much heavier than is usually done on a family Sewing Machine
5. The "New Century" Machine has the largest arm. Anyone who has ever worked a Sewing Machine knows the advantage of a high arm. It also has double ball hearings in the stand and a steel ball bearing pitman.
6. Self releasing disc tension.
7. Automatic Lift, head comes up as you raise machine, belt being always in position.
We especially desire to draw attention to the fact that with the New
Century Sewing Machine operators can do Chifon, Georgette, and all the
delicate fabrics so much in vogue, without any puckering of goods.
The 36 page reproduction booklet (40 pages including cover) is A5 size (the original was 138mm × 205mm)